At Executive Bev, our wine label design process is a refreshing departure from the traditional approach, which has remained largely unchanged for centuries. In a world where consumers often choose Old World wines based solely on their geographical origin, we take a bold step to modernize the French label experience.
Our journey begins by identifying market gaps within the realm of traditional wines. We recognize that while the heritage and history associated with French wines are unmatched, there is a growing need to appeal to the modern consumer. We understand that a label can be more than just an identifier; it can be a work of art that captivates and resonates with wine enthusiasts in the 21st century.
To bridge this gap, we embark on a thorough research phase. We delve into the unique varieties of the wines we plan to showcase, understanding their characteristics, and the essence they bring to the palate. We study the rich history and culture of French winemaking, appreciating the tradition that we intend to modernize.
Once we have a comprehensive understanding of the wines, we set out to create a creative brief. This brief is the cornerstone of our design process, aiming to encapsulate the modern aesthetic while paying homage to the classic roots of French winemaking. It serves as our guiding light, ensuring that every label we craft embodies the essence of the wine within, yet stands out as a contemporary masterpiece.
Our labels are not churned out by machines; instead, they are meticulously hand-drawn by our talented illustrator, Elena. Her unique artistic style breathes life into each label, infusing it with a relatable, organic, and utterly distinctive character. Elena’s artistry complements our mission to modernize the French label experience perfectly. She has an innate ability to capture the soul of each wine and translate it onto the canvas, creating a visual representation of the wine’s character and essence.
Every label that leaves our studio is a labor of love, a fusion of tradition and modernity. It embodies the spirit of French winemaking while offering a refreshing take on the traditional labels that have graced wine bottles for centuries.
At Executive Bev, we believe that a wine label is not just a piece of paper; it’s a gateway to a unique experience. We are committed to ensuring that our labels not only tell the story of the wine but also invite the modern wine connoisseur to embark on a journey of taste, history, and artistry. In doing so, we hope to redefine the way people perceive and choose French wines, one label at a time.