Recently, the Market-to-Winery model achieved national success by introducing the 12-SKU brand, Chevalier du Grand Robert. These approachably priced French wines were successfully placed in over 1600 chain-retail grocery stores across the United States.
In the world of wine, competition is fierce, and success hinges on understanding and catering to consumer demands. Executive Beverage, a trailblazer in the wine industry, has found a winning formula through its innovative Market-to-Winery model. By working collaboratively with buyers, identifying market gaps, and sourcing premium wines from family-owned winemakers, Executive Bev has established a unique approach that delivers continuous value to distributors and retailers while satisfying emerging consumer trends
The Market-to-Winery model is a five-step process that combines market intelligence, creativity, and agility to meet the ever-evolving needs of consumers.
Step 1: Collaborate
At the heart of Executive Bev’s Market-to-Winery model is collaboration. The company joins forces with buyers, sales teams, marketing experts, and analytics specialists to delve deep into the wine market. Together, they identify gaps in the market that can be filled with innovative product offerings. This cooperative approach ensures that Executive Bev is in sync with the pulse of the wine industry, allowing them to understand consumer preferences and anticipate market demands.
Step 2: Develop
Once the market gaps have been identified, Executive Bev takes the creative reins and begins developing product concepts tailored to meet those needs. These concepts are meticulously crafted to ensure they resonate with the target audience. The company doesn’t stop there – to confirm the perfect product-market fit, they conduct rigorous testing and research. This dedication to developing wine products that hit the mark helps maintain the company’s reputation for excellence.
Step 3: Source
With the product-market fit confirmed, Executive Bev sets its sights on sourcing the finest wines. Leveraging a global network of family-owned winemakers, the company ensures that the sourced wines come from top wine-growing regions worldwide. By relying on trusted partners with a rich heritage in winemaking, Executive Bev guarantees the quality and authenticity of the products, providing a unique and memorable experience for consumers.
Step 4: Create
As the wines are carefully selected, the branding process takes center stage. Executive Bev’s team of creative minds works tirelessly to build captivating brands and architectures that embody the essence of each wine. This in-house approach encompasses brand name development, logo design, packaging aesthetics, and point-of-sale materials. The result is a captivating and cohesive visual identity that elevates the entire wine experience, capturing the attention of consumers and retailers alike.
Step 5: Deliver
One of the key advantages of the Market-to-Winery model is its swift execution. From the inception of brand creation in Step 4, Executive Bev’s streamlined processes enable them to deliver finished products in a remarkably short span of approximately five months. This efficiency provides a turn-key solution for filling both micro- and macro-market gaps, giving distributors and retailers a competitive edge in meeting consumer demands promptly.
Executive Bev’s Market-to-Winery model is a winning strategy that propels the company to the forefront of the wine industry. By collaborating with stakeholders, developing innovative product concepts, sourcing premium wines from trusted partners, creating compelling brand identities, and delivering promptly, Executive Bev offers a comprehensive approach that meets market needs while staying ahead of emerging consumer trends.